David’s fashion design career began with a simple act of confidence: walking into CB Sports in 1985 with a bag full of samples and original ideas. That meeting led to the creation of two new skiwear lines—one of which, APS (Advanced Performance System), became the best-selling line in the company’s history. It also opened the door to designing not just apparel, but complete brand environments—fixtures, furnishings, accessories, and retail experiences that worked together as one cohesive vision. That ability to think holistically—product, brand, and environment—has defined David Wiener Studio ever since.
From there, David was invited to build entire lifestyle programs from the ground up. For Beymen in Turkey, he created Pheasant Hill, a luxury sportswear and European-inspired hunting and fly-fishing line later encompassing men’s and women’s outerwear, sportswear, skiwear, and cruise-wear. He then designed the retail interiors to ensure the brand story carried seamlessly from garment to space.
In the early 1990s, David helped reshape the future of sport and leisure wear when Columbia contracted him to create the branding for a new fishing apparel line. The result—PFG (Performance Fishing Gear)—went on to become one of the most recognizable and enduring activewear brands in the world. At a time when even insiders doubted the category, David combined firsthand experience, product insight, and branding clarity to help launch what would become a 30-year industry leader—far beyond just fishing gear.
Over the years, David Wiener Studio has repeatedly brought forward ideas ahead of their time: innovative headwear programs for Kombi, advanced sportswear concepts for Formula One and America’s Cup audiences, and performance-driven designs that balance function, aesthetics, and storytelling.
Today, David Wiener Studio consults to brands, sports teams, and organizations to:
- Design and develop distinctive apparel and accessories
- Create integrated brand systems—from product to presentation
- Collaborate on high-end corporate gifting and limited-edition programs
- Bring advanced ideas to market with clarity, taste, and commercial insight
Current projects include Formula One–aligned initiatives, luxury corporate gifting, and a signature line of Italian silk scarves—alongside select collaborations and consulting engagements.
If you’re looking to create something original, cohesive, and memorable—something that truly stands apart—David Wiener Studio brings the experience, vision, and execution to help make it real. info@DavidWienerStudio.com
